{"id":58381,"date":"2023-02-22T09:02:49","date_gmt":"2023-02-22T09:02:49","guid":{"rendered":"https:\/\/www.grocerygazette.co.uk\/?p=58381"},"modified":"2023-02-22T13:44:39","modified_gmt":"2023-02-22T13:44:39","slug":"heinz-ed-sheeran-hot-sauce","status":"publish","type":"post","link":"https:\/\/www.grocerygazette.co.uk\/2023\/02\/22\/heinz-ed-sheeran-hot-sauce\/","title":{"rendered":"Heinz partners with Ed Sheeran to launch new hot sauce range"},"content":{"rendered":"


\nKraft Heinz has teamed up with musician, Ed Sheeran to co-create two hot sauce flavours under the new Tingly Ted’s brand.<\/p>\n

Available now for pre-order, the hot sauces are available in a ‘Tingly’ flavour and an ‘Xtra Tingly’ variant made using red jalape\u00f1os and capsicum chillies.<\/p>\n

This comes as the latest innovation from the food and beverage company<\/a> as it looks to grow its Taste Elevation platform, expanding into new categories and channels.<\/p>\n

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This is also the second time that Kraft Heinz has collaborated with Sheeran, having launched his own version<\/a> of Heinz Tomato Ketchup in celebration of the brand’s 150th birthday.<\/p>\n

\u201cIt\u2019s rare to find someone who is as passionate about sauces as we are \u2013 and it\u2019s no secret Ed is already one of the biggest Heinz Tomato Ketchup fans you can find \u2013 so when we heard he wanted to make his own hot sauce, we of course wanted in,” Kraft Heinz EVP and president, international markets, Rafael Oliveira said.<\/p>\n

“We invited Ed to collaborate and moved quickly to develop a recipe that brought his vision to life. The rest is history, and here we are with a delicious addition to our Taste Elevation platform, which is all about enhancing food with great flavour.”<\/p>\n

Sheeran added: \u201cI love sauces, that\u2019s no secret. But the older I\u2019ve got, the more I love and need spice with every single meal.<\/p>\n

\u201cI had a year of whittling down the perfect flavours with a great mixing team, and we settled on two absolute belters. I\u2019ve had them on tour with me recently to try them with all sorts of meals, and there really isn\u2019t anything they don\u2019t go with (except bananas, don\u2019t do that).”<\/p>\n

This comes as Heinz is launching a trio of new products<\/a>, combining its signature mayonnasie with mustard, sriracha and BBQ sauce, after 66,000 Brits said they wanted Heinz to mix its mayo with other sauces.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kraft Heinz has teamed up with musician, Ed Sheeran to co-create two hot sauce flavours under the new Tingly Ted’s brand.<\/p>\n","protected":false},"author":51,"featured_media":58394,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3926,4870,1],"tags":[12829,4059,1390,816,12830,4268,12832,83,948,12831],"_links":{"self":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/58381"}],"collection":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/comments?post=58381"}],"version-history":[{"count":4,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/58381\/revisions"}],"predecessor-version":[{"id":58395,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/58381\/revisions\/58395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media\/58394"}],"wp:attachment":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media?parent=58381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/categories?post=58381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/tags?post=58381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}