{"id":50884,"date":"2022-12-13T11:04:55","date_gmt":"2022-12-13T11:04:55","guid":{"rendered":"https:\/\/www.grocerygazette.co.uk\/?p=50884"},"modified":"2022-12-13T15:39:23","modified_gmt":"2022-12-13T15:39:23","slug":"getir-acquires-gorillas","status":"publish","type":"post","link":"https:\/\/www.grocerygazette.co.uk\/2022\/12\/13\/getir-acquires-gorillas\/","title":{"rendered":"Getir acquires delivery firm Gorillas for \u00a31.2bn"},"content":{"rendered":"


\nGetir has acquired rapid delivery firm<\/a> Gorillas for \u00a31.2 billion, which will see the grocery delivery platform<\/a> upgrade and expand its network and services across the UK.<\/p>\n

Founded in Germany in 2020, Gorillas operates a network of more than 230 stores in nine countries.<\/p>\n

The company reported robust growth last year as its sales tripled, taking its value to $3bn last September.<\/p>\n

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Gorillas employs riders on permanent contracts and has hired a team of more than 15,000 employees worldwide.<\/p>\n

In a\u00a0tweet<\/a>, Getir co-founder Nazim Salur said: \u201cMarkets go up and down, but consumers love our service and convenience is here to stay.<\/p>\n

\u201cThe super-fast grocery delivery industry will steadily grow for many years to come and Getir will lead this category it created seven years ago.\u201d<\/p>\n

\u201cAs funding stagnates for the Q-Commerce industry, food prices continue to inflate, and consumers struggle with the cost-of-living crisis, it is unsurprising to see Q-commerce businesses making moves in order to survive what will likely be a difficult 2023 for the sector,” director of retail at NTT Data UK&I<\/a>, Geoff Lloyd said.<\/p>\n

He added, highlighting what the acquisition could mean for the sector: \u201cThe move from Getir to acquire Gorillas will bolster the Turkish Q-commerce giant\u2019s influence, significantly increasing its presence in the UK.<\/p>\n

\u201cHowever, it is clear that the acquisition of Gorillas is a bid to stay afloat during turbulent times in the retail industry \u2013 in the last 3 months alone, traffic to the Getir website has plummeted by almost 50%.<\/p>\n

“Despite this acquisition, the future doesn\u2019t look too bright for Getir, as more consumers are becoming conscious of costs and are turning away from Q-commerce as a result.”<\/p>\n

Recent research from NTT Data found that consumers are becoming more cost-conscious with their purchases and are now prioritising this over convenience.<\/p>\n

“As a result, fewer consumers are now willing to accept the higher cost that comes with the Q-commerce model, whether it is through higher pricing of products or additional costs they need to pay for delivery to their doorstep,” Lloyd added.<\/p>\n

The news comes as three-quarters of Getir\u2019s network of 100 dark stores are run by franchisees<\/a> just a year after the company launched the new model.<\/p>\n","protected":false},"excerpt":{"rendered":"

Getir has acquired rapid delivery firm Gorillas for \u00a31.2 billion, which will see the grocery delivery platform upgrade and expand its network and services across the UK.<\/p>\n","protected":false},"author":50,"featured_media":50916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,4869],"tags":[12043,11453,7643,12042,674,4494,4271,816,83],"_links":{"self":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/50884"}],"collection":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/comments?post=50884"}],"version-history":[{"count":15,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/50884\/revisions"}],"predecessor-version":[{"id":50919,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/50884\/revisions\/50919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media\/50916"}],"wp:attachment":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media?parent=50884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/categories?post=50884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/tags?post=50884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}