\nSainsbury’s is opening a new ‘Pud You Dare’ caf\u00e9 inspired by Christmas pudding later this month as it looks to boost popularity for the classic festive dessert.<\/p>\n
Open only on November 24th and 25th, the caf\u00e9 is completely free<\/a>, and for every attendee Sainsbury\u2019s will donate \u00a33 to Comic Relief.<\/p>\n In order to get “pud back on the table” the big 4 grocer<\/a> is launching a new Caramelised Biscuit Christmas Pudding as recent data suggests one in five Brits \u2013 and almost a third of Gen Z (31%) \u2013 believe the traditional Christmas Pudding is “on track for extinction” and will disappear within three years.<\/p>\n Sign up\u00a0here to get the latest grocery and food news<\/span>\u00a0each morning<\/span><\/a><\/strong><\/p>\n Opening in Holborn, London, the first of its kind caf\u00e9 will give “pudding lovers, sceptics and haters the chance to enjoy several Christmas pudding options that are available at Sainsbury\u2019s,” the supermarket said.<\/p>\n Customers will be able to sample\u00a0Sainsbury\u2019s Taste the Difference 18 Month Matured Christmas Pudding, alongside the brand-new Taste the Difference Caramelised Biscuit Pudding \u2013 as seen in the Sainsbury\u2019s 2022 Christmas advert.<\/a><\/p>\n The festive desserts will be complemented by a range of seasonal beverages, including Sainsbury\u2019s Taste the Difference Spiced Ginger Biscuit Irish Cream Liqueur and Chocolate Mulled Wine.<\/p>\n \u201cThe once loved Christmas pudding is at risk of being wiped out across the nation, and we\u2019re making it our mission to ensure it firmly has its place at the dinner table this Christmas Day,” director of product and innovation at Sainsbury’s, Claire Hughes said.<\/p>\n She added: “That\u2019s why we\u2019re encouraging all generations to try the Christmas classic and save it from extinction. For both long-standing and younger pud sceptics, we\u2019ve also launched a new caramelised biscuit pud this year, giving it a modern twist with salted caramel and biscuit crumbs.<\/p>\n “We\u2019re sure it will be a hit with everyone at the table \u2013 even the pud purists.”<\/p>\n
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