{"id":45385,"date":"2022-10-27T08:18:56","date_gmt":"2022-10-27T08:18:56","guid":{"rendered":"https:\/\/www.grocerygazette.co.uk\/?p=45385"},"modified":"2022-10-27T22:05:30","modified_gmt":"2022-10-27T22:05:30","slug":"christmas-cut","status":"publish","type":"post","link":"https:\/\/www.grocerygazette.co.uk\/2022\/10\/27\/christmas-cut\/","title":{"rendered":"Cost-of-living crisis: Two thirds to cut back on Christmas"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nOver two thirds of UK adults are planning to cut down on their <a href=\"https:\/\/www.chroniclelive.co.uk\/whats-on\/shopping\/christmas-delivery-slots-tesco-sainsburys-25272171\" target=\"_blank\" rel=\"noopener\">spending<\/a> this Christmas as a result of the ongoing cost-of-living crisis.<\/p>\n<p><a href=\"https:\/\/www.accenture.com\/gb-en\" target=\"_blank\" rel=\"noopener\">According to a survey<\/a> by Accenture, 75% of adults are not planning a \u201cbig celebration\u201d, with a further 70% aiming to cut back on last year&#8217;s celebrations.<\/p>\n<p>As a result, 45% of people are planning to buy food from discount retailers, such as <a href=\"https:\/\/www.grocerygazette.co.uk\/?s=aldi\">Aldi<\/a> and <a href=\"https:\/\/www.grocerygazette.co.uk\/?s=Lidl\">Lidl<\/a>.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.grocerygazette.co.uk\/subscribe-to-newsletter\/?utm_source=Article&amp;utm_medium=InStLink\" data-ol-has-click-handler=\"\"><strong>Sign up to Grocery Gazette\u2019s FREE daily newsletter here<\/strong><\/a><\/p>\n<p>Some 46% of people are planning to cut back on eating out and 35% are going to <a href=\"https:\/\/www.grocerygazette.co.uk\/2022\/10\/21\/christmas-meal-deals\/\">cut down on food and drink to consume at home.<\/a><\/p>\n<p>According to the research 38% said they will have to dip into their savings, while 44% will be shopping early or spreading the cost.<\/p>\n<p>\u201cThe fact that shoppers are planning to spend less on gifts this year reflects just how low the mood feels in the run up to this Christmas,&#8221; Accenture retail strategy and consulting lead Kelly Askew said.<\/p>\n<p>\u201cAs consumers continue to start their shopping earlier each year in a bid to spread the cost, it\u2019s time for retailers to get creative with their marketing and offer \u2018solutions\u2019 to their customers rather than just \u2018items\u2019.<\/p>\n<p>\u201cRetailers should also look to educate consumers and families, helping them to shop economically and sustainably where possible. Taking clear steps to support people during this difficult time is the right thing to do and will encourage more loyalty among consumers.\u201d<\/p>\n<p>The survey also found that 80% of people have already made cutbacks in some form in the last six months.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over two thirds of UK adults are planning to cut down on their spending this Christmas as a result of the ongoing cost-of-living crisis.<\/p>\n","protected":false},"author":49,"featured_media":45399,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3930,1,3928],"tags":[11413,1922,4141,3946,816,83,2769],"_links":{"self":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/45385"}],"collection":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/comments?post=45385"}],"version-history":[{"count":3,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/45385\/revisions"}],"predecessor-version":[{"id":45400,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/45385\/revisions\/45400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media\/45399"}],"wp:attachment":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media?parent=45385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/categories?post=45385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/tags?post=45385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}