deliver health-driven breakfasts<\/a>, the oats brand have recently launched four non-HFSS NPDs as part of its commitment to drive innovation in the cereals category.<\/p>\nThe products include two new flavours of its Heavenly Oats pots \u2013 Chocolate Orange and Caramel Fudge \u2013 and the new Quaker Oats So Simple Simply range, offering shoppers a 100% wholegrain porridge option with no added sugar.<\/p>\n
\u201cBreakfast continues to play a crucial role in consumers\u2019 eating habits as the largest meal occasion in the UK, with over 90% of people eating it every day,” Quaker marketing director Corinne Chant said.<\/p>\n
She continued: “We know that consumers are increasingly looking for breakfast options that deliver on flavour, whilst also meeting their needs for lower sugar options.<\/p>\n
\u201cAs a market leader across the entire breakfast segment, including number one positions in both pots and sachets, our reformulations mark a statement of intent for Quaker in healthy breakfasts.<\/p>\n
“However, there is also a need for the category to offer consumers healthier choices that don\u2019t forgo on taste, and this has fuelled the development of our most recent non-HFSS NPD.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Quaker Oats has announced that the vast majority of its range will be non-HFSS by the end of October, including the brand\u2019s porridge pots which form seven of the top 10 products in the category.<\/p>\n","protected":false},"author":50,"featured_media":43263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3926,4870,1],"tags":[11163,4059,816,7850,7851,8551,7255,10672,5886,83],"_links":{"self":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/43236"}],"collection":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/comments?post=43236"}],"version-history":[{"count":19,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/43236\/revisions"}],"predecessor-version":[{"id":43328,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/43236\/revisions\/43328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media\/43263"}],"wp:attachment":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media?parent=43236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/categories?post=43236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/tags?post=43236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}