{"id":41998,"date":"2022-09-30T15:05:11","date_gmt":"2022-09-30T15:05:11","guid":{"rendered":"https:\/\/www.grocerygazette.co.uk\/?p=41998"},"modified":"2022-10-03T07:47:56","modified_gmt":"2022-10-03T07:47:56","slug":"stores-brace-for-hfss-ban","status":"publish","type":"post","link":"https:\/\/www.grocerygazette.co.uk\/2022\/09\/30\/stores-brace-for-hfss-ban\/","title":{"rendered":"HFSS ‘junk food’ restrictions go ahead this weekend despite reports of possible government U-turn"},"content":{"rendered":"
\nThe HFSS ‘junk food’ restrictions will be going ahead from this Saturday 1 October, despite health campaigners’ fears surrounding recent reports of a possible government U-turn.<\/p>\n
National supermarkets and local independent stores alike have been preparing for the introduction of HFSS advertising and marketing restrictions<\/a> that will be imposed this weekend, despite speculation that Truss could reverse the decision at any moment.<\/p>\n There had been reports the HFSS plans could have been scrapped this week, despite supermarket bosses warning of the huge investment they had already made in creating new HFSS-compliant layouts and merchandising.<\/p>\n However, the Department for Health and Social Care (DHSC) has now confirmed that a ban on displaying products high in fat, salt and sugar (HFSS) in prominent locations will come into force on Saturday 1 October.<\/p>\n Retailers have already spent millions on new store layouts that conform to the new HFSS rules, which will mean that products including chocolate bars, crisps and fizzy drinks can no longer promoted be in key locations, such as till areas, store entrances, aisle ends and any online equivalents.<\/p>\n The move is a key part of the government\u2019s commitment to reduce obesity<\/a> and will be bolstered by a ban on HFSS multibuy offers, including bogofs, which will be coming into force from October next year.<\/p>\n