{"id":33606,"date":"2022-06-25T09:41:16","date_gmt":"2022-06-25T09:41:16","guid":{"rendered":"https:\/\/www.grocerygazette.co.uk\/?p=33606"},"modified":"2022-06-27T10:42:05","modified_gmt":"2022-06-27T10:42:05","slug":"waitrose-bowel-cancer-symptoms","status":"publish","type":"post","link":"https:\/\/www.grocerygazette.co.uk\/2022\/06\/25\/waitrose-bowel-cancer-symptoms\/","title":{"rendered":"Waitrose adds bowel cancer symptoms on toilet roll packaging"},"content":{"rendered":"


\nWaitrose has announced it will be adding bowel cancer symptoms to its own brand<\/a> toilet roll packaging in support of Bowel Cancer UK’s #GetOnARoll<\/a> campaign.<\/p>\n

Following on from Aldi<\/a>, which was the first retailer to announce their involvement in the campaign earlier this week, Waitrose also aims to raise awareness of the UK’s fourth most common cancer.<\/p>\n

Someone is diagnosed with bowel cancer every 15 minutes and #GetOnARoll highlights the importance of knowing what the symptoms are, as early diagnosis could save a life.<\/p>\n

\"\"<\/p>\n

\u201cWe want all of our customers to recognise the symptoms of bowel cancer. We want to play our part in this really important campaign in partnership with Bowel Cancer UK,” Waitrose director of own brand Natalie Mitchell said.<\/p>\n

“We will be updating our packaging from the autumn* to include this important information\u201d.<\/p>\n

Bowel Cancer UK CEO Genevieve Edwards added: \u201cAlmost 43,000 people are diagnosed with bowel cancer in the UK every year. It\u2019s the second biggest cancer killer, but it doesn\u2019t have to be, as the disease is treatable and curable, especially when it\u2019s discovered early.”<\/p>\n

“Sadly, 60 per cent of people are diagnosed at later stages of the disease, when it\u2019s more difficult to treat.”<\/p>\n

“Awareness of the red flag symptoms of bowel cancer remains worryingly low, so it\u2019s fantastic that Waitrose has signed up to our #GetOnARoll campaign to help people recognise the signs.\u201d<\/p>\n

Click here to sign up to Grocery Gazette\u2019s free daily email newsletter<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Waitrose has announced it will be adding bowel cancer symptoms to its own brand toilet roll packaging in support of Bowel Cancer UK’s #getonaroll campaign.<\/p>\n","protected":false},"author":51,"featured_media":33607,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4872,1],"tags":[9549,5622,9585,816,6399,83,948,890],"_links":{"self":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/33606"}],"collection":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/comments?post=33606"}],"version-history":[{"count":7,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/33606\/revisions"}],"predecessor-version":[{"id":33614,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/33606\/revisions\/33614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media\/33607"}],"wp:attachment":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media?parent=33606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/categories?post=33606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/tags?post=33606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}