{"id":32868,"date":"2022-06-13T16:05:51","date_gmt":"2022-06-13T16:05:51","guid":{"rendered":"https:\/\/www.grocerygazette.co.uk\/?p=32868"},"modified":"2022-06-13T22:32:33","modified_gmt":"2022-06-13T22:32:33","slug":"platinum-jubilee-grocery-sales","status":"publish","type":"post","link":"https:\/\/www.grocerygazette.co.uk\/2022\/06\/13\/platinum-jubilee-grocery-sales\/","title":{"rendered":"Platinum Jubilee: \u00a32.7bn spent on grocery sales over the celebrations"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nChampagne, custard and cream helped to drive a 3.5% growth in grocery sales over the Queen\u2019s Platinum Jubilee weekend, according to the latest figures from NielsenIQ.<\/p>\n<p>The data confirmed that the Platinum Jubilee saw value sales at supermarkets in the UK topping \u00a32.7bn in the week ending 4 June, 10% above the year-to-date average.<\/p>\n<p>Sales for the half-term week improved by \u00a392m on last year for the same period, a 3.5% growth on 2021 figures. Sales jumped a further 5.8% on the previous week; an increase of\u00a0\u00a3149m.<\/p>\n<p>The <a href=\"https:\/\/www.grocerygazette.co.uk\/2022\/05\/31\/tesco-shoppers-queens-jubilee\/\">highest performers were teatime treats<\/a> such as cream and custard (up by 48%) and pastry good (up by 46%). Celebratory fizz also performed strongly across the board, with champagne sales up by almost half (47%) and sparkling wine up by 40%.<\/p>\n<p style=\"text-align: center;\"><strong>READ MORE: <a href=\"https:\/\/www.grocerygazette.co.uk\/2022\/06\/01\/retailer-brand-queen-jubilee\/\">Platinum Jubilee: How retailers and brands <\/a><br \/>\n<\/strong><strong><a href=\"https:\/\/www.grocerygazette.co.uk\/2022\/06\/01\/retailer-brand-queen-jubilee\/\">are celebrating the historic event<\/a><\/strong><\/p>\n<p>The increase in <a href=\"https:\/\/www.telegraph.co.uk\/royal-family\/2022\/06\/04\/joyous-street-parties-capture-nations-imagination-queens-platinum\/\" target=\"_blank\" rel=\"noopener\">picnics and street parties<\/a> saw disposable tableware sales increase by more than half (56%), while dry pasta, preserves and frozen savoury products all saw sales increasing by around 40%.<\/p>\n<p>There was also a significant uplift in sales for baking essentials (32%), chilled soup (31%) and noodles (30%).<\/p>\n<p>In terms of category performance, ambient grocery was up 11.6%, with beers, wines and spirits returning to growth (7%). Excluding Christmas and Easter, this is the first time this category has seen sales improve since the week ending 11 September 2021.<\/p>\n<p>Fresh food was also up, with a growth of 4.4% across the category. Within that, there was a particular improvement in sales for bakery (15.7%), dairy (10.6%) and convenience foods (6.6%).<\/p>\n<p>With the extra bank holiday allowing many consumers an extra few days to socialise and enjoy the long weekend, NielsenIQ data also shows that impulse sales improved by 6.2%, led by items such as biscuits (15.9%), confectionery (11.2%), crisps (11.2%) and nuts and seeds (9.1%).<\/p>\n<p>However, soft drinks sales declined by 1.3%, measured against the tough comparable of last year&#8217;s hot temperatures.<\/p>\n<p><em><strong><a href=\"https:\/\/www.grocerygazette.co.uk\/subscribe-to-newsletter\/\" data-ol-has-click-handler=\"\">Click here to sign up to Grocery Gazette\u2019s free daily email newsletter<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Champagne, custard and cream helped drive a 3.5% growth in grocery sales over the Platinum Jubilee weekend.<\/p>\n","protected":false},"author":44,"featured_media":32871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3926,1,3928],"tags":[7409,4908,9014,1381,2769],"_links":{"self":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/32868"}],"collection":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/comments?post=32868"}],"version-history":[{"count":3,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/32868\/revisions"}],"predecessor-version":[{"id":32873,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/32868\/revisions\/32873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media\/32871"}],"wp:attachment":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media?parent=32868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/categories?post=32868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/tags?post=32868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}