{"id":32308,"date":"2022-05-27T13:07:35","date_gmt":"2022-05-27T13:07:35","guid":{"rendered":"https:\/\/www.grocerygazette.co.uk\/?p=32308"},"modified":"2022-05-27T16:01:07","modified_gmt":"2022-05-27T16:01:07","slug":"hfss-junk-food-ad-ban-delay","status":"publish","type":"post","link":"https:\/\/www.grocerygazette.co.uk\/2022\/05\/27\/hfss-junk-food-ad-ban-delay\/","title":{"rendered":"Cut out the crap: Will the HFSS junk food ad ban delay make any difference?"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nLast summer, the government announced that regulations restricting the advertising and promotion of HFSS (High in Fat, Salt or Sugar) foods would come into force from January 2023.<\/p>\n<p><a href=\"https:\/\/www.gov.uk\/government\/news\/new-advertising-rules-to-help-tackle-childhood-obesity\" target=\"_blank\" rel=\"noopener\">The new advertising rules<\/a>, primarily concerned with pre-watershed (9pm) TV advertising and paid-for online ads, will now be held off at least January 2024.<\/p>\n<p>Further rules governing \u2018multi-buy\u2019 deals &#8211; such as buy-one-get-one-free or BOGOF &#8211; which were due to come into effect in October this year have also been pushed back by 12 months, affecting <a href=\"https:\/\/www.grocerygazette.co.uk\/2022\/05\/17\/how-the-hfss-delay-affects-the-industry\/\">carefully-laid plans which had been made across all areas of the grocery sector<\/a>.<\/p>\n<p>The government\u2019s reasoning behind delaying the advertising ban has been vague, although it has suggested that its decision was linked to the cost-of-living crisis currently gripping the nation.<\/p>\n<p><a href=\"https:\/\/www.marketing-beat.co.uk\/2022\/05\/27\/hfss-ad-ban-delay\/\" target=\"_blank\" rel=\"noopener\">Read the full story on Marketing Beat.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry experts discuss whether the government&#8217;s decision to delay the ban on HFSS adverts will really make a difference to junk food brands?<\/p>\n","protected":false},"author":44,"featured_media":32312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4872,1,3928,4869],"tags":[9329,9330,9331,4592,9332,9333,3543,9334,3482],"_links":{"self":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/32308"}],"collection":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/comments?post=32308"}],"version-history":[{"count":2,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/32308\/revisions"}],"predecessor-version":[{"id":32315,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/32308\/revisions\/32315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media\/32312"}],"wp:attachment":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media?parent=32308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/categories?post=32308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/tags?post=32308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}