Retailers embracing Royal connections<\/strong><\/h3>\nBoth Waitrose and M&S have been selected to support the Platinum Jubilee Pageant, along with a raft of high-profile brands <\/a>such as Fortnum & Mason, John Lewis, Sotheby\u2019s and Bloomberg.<\/p>\n\u201cMoments of genuine celebration have been rare in the last two years and the Platinum Jubilee Pageant is a once in a lifetime chance for us to come together \u2013 across the nation and the Commonwealth \u2013 and recognise the remarkable reign of Her Majesty The Queen,\u201d commented M&S brand marketing director, Sharry Cramond.<\/p>\n
Customer directors for both John Lewis and Waitrose, Claire Pointon and Martin George also spoke of their involvement, saying: \u201cOn behalf of John Lewis and Waitrose, we are honoured to be an official partner of the Platinum Jubilee Pageant.<\/p>\n
\u201cWe are very proud of the Royal Warrants we hold at Waitrose and are very much looking forward to being part of this hugely exciting celebration.\u201d<\/p>\n
Waitrose has also exclusively partnered with Buckingham Palace Gin and Mo\u00ebt & Chandon<\/a> to offer limited edition bottles to celebrate the Jubilee weekend. The Buckingham Palace Gin (\u00a340) was created using hand-picked botanicals from Buckingham Palace\u2019s garden which were then combined to create the \u2018unique\u2019 gin.<\/p>\nREAD MORE:\u00a0Waitrose partners with Buckingham Palace Gin and Mo\u00ebt for Jubilee<\/a><\/strong><\/p>\nTo promote Jubilee spending, Tesco has launched a limited-edition Jubilee Card, which will be awarded to those nominated by their community<\/a> for being \u2018royally good\u2019, giving them \u00a3700 to spend in-store or online.<\/p>\nShoppers can nominate candidates through the\u00a0Big 4 grocer\u2019s<\/a>\u00a0social channels, using the hashtag #TescoJubileeHeroes to outline why their chosen nominee deserves the \u2018crown\u2019<\/p>\n![\"\"](\"https:\/\/www.grocerygazette.co.uk\/wp-content\/uploads\/2022\/05\/aldi-jubilee.png\")
<\/p>\n
Discount retailer<\/a> Aldi has brought back its famous Kevin the Carrot toy to help celebrate the Jubilee, with a\u00a0selection of limited-edition celebratory royal characters based on the iconic carrot soft toy<\/a> will be launched instore and online later this week.<\/p>\nAdditionally, Iceland has\u00a0partnered with community charity<\/a>\u00a0The Big Lunch for the street parties and celebrations <\/a>being held across the nation.<\/p>\nThis marks the second year that the supermarket<\/a>\u00a0has partnered with The Big Lunch, which is an annual get together run by the Eden Project charity.<\/p>\nThough not an official sponsor, Big 4 grocer<\/a> Morrisons has also chosen to honour the Queen ahead of the Platinum Jubilee celebrations, with the launch of its ‘Elizabeth’ sponge cake. <\/a>The Jubilee-themed creation follows the recipe of a Victoria Sponge, traditionally one of the most loved British cakes, which is also a royal favourite. Apparently.<\/p>\nAccording to the grocer, the\u00a0Duchess of Cornwall recently shared her preferred recipe<\/a>, which involved toppings such as jam and cream spread on sponges and topped with berries.<\/p>\nNisa on the other hand has launched a variety of deals for its partners to help drive sales ahead of the Jubilee celebrations.<\/p>\n
READ MORE:\u00a0Heinz Salad Queen: Sauces get royal Jubilee makeover<\/a><\/strong><\/p>\nFMCG brands get Royal makeovers<\/strong><\/h3>\nHeinz Salad Cream and HP Sauce are both receiving royal makeovers to mark the historic event. Food giant\u00a0Heinz is releasing limited-edition bottles of its most popular sauces <\/a>which will be labelled \u2018HM Sauce\u2019 and \u2018Heinz Salad Queen\u2019 to celebrate the monarch\u2019s 70th<\/sup> year of reigning.<\/p>\n![\"\"](\"https:\/\/www.grocerygazette.co.uk\/wp-content\/uploads\/2022\/05\/heinz-jubilee.png\")
<\/p>\n
Another collaboration has seen wine producer<\/a>\u00a0Virgin wines and East Sussex vineyard<\/a> Henners coming together to release a\u00a0limited edition Platinum Jubilee Sparkling Brut. The partnership will result in \u00a0500 bottles of exclusive, sparkling wine<\/a> which uses a classic champagne blend of grapes, Chardonnay, Pinot Noir and Pinot Meunier.<\/p>\n\u201cThis has been a real passion-project for the whole team at Virgin Wines. It was important to us that we had the best possible wine to offer, whilst keeping it relevant to the occasion, which is why we opted for an English sparkling,\u201d wine buyer Sophie Lord explained.<\/p>\n
The Jubilee Pageant\u2019s official wine Whispering Angel<\/a> have released limited-edition bottles\u00a0featuring the \u201cJubilee Pageant logo adorning an embossed, platinum-shaded Whispering Angel label.\u201d<\/p>\nSacha Lichine, who launched the Whispering Angel brand in 2006, said the limited edition bottles were \u201cinspired in part by the strong connection between the United Kingdom and\u00a0France<\/a>, so it seems fitting that they are being recognised and included alongside so many revered British companies and brands also partnering for the Queen\u2019s Platinum celebration.\u201d<\/p>\nREAD MORE:\u00a0Virgin Wines unveils Platinum Jubilee sparkling wine<\/a><\/strong><\/p>\nCadbury\u2019s<\/a> will also launching Jubilee-themed collectable tins of Roses, while yoghurt brand, <\/a>Tims Dairy, has partnered with Tiptree jam owner Wilkin & Sons to create a new limited-edition yoghurt. The Strawberry Royale Greek-style yoghurt was launched in March at Waitrose and Ocado.<\/p>\nTo bring some royalty-inspired artistic flare to the mix, Proper Snacks<\/a> have partnered with artist and graphic designer Little Fish to create a royal portrait with the iconic Propercorn packaging.<\/p>\n![\"\"](\"https:\/\/www.grocerygazette.co.uk\/wp-content\/uploads\/2022\/05\/popcorn-jubilee.png\")
<\/p>\n
The snack company has put a playful spin on a renaissance painting of Mrs. Thomas Scott Jackson by George Romney, using its Sweet & Salty pack design – to encourage shoppers to “snack like a queen”.<\/p>\n
The slogan comes with a social media competition, offering winners 6 months worth of snacks by tagging @proper<\/a> along with a picture of how they \u2018Snack Like a Queen\u2019 on the full Proper Snacks range.<\/p>\nWine retailer<\/a> Majestic will also be selling a limited edition Cotswolds Platinum Jubilee Gin<\/a>\u00a0inspired by the traditional British dessert Eton Mess.<\/p>\nThe alcoholic treat which contains 46% ABV boasts bursts of \u201cstrawberry, raspberry & Madagascan vanilla\u201d alongside notes of \u201ccitrus and pink pepper\u201d.<\/a><\/p>\nAdding to the festivities is Fox\u2019s new range of sweets to celebrate \u201cGreat British\u201d puddings in June. The UK\u2019s most popular hard boiled sweet brand\u2019s<\/a>\u00a0limited edition collection includes four iconic British flavours: Jelly and Custard, Peach Melba, Lemon Meringue Tart \u2013 and a \u201ctantalising mystery flavour\u201d.<\/a><\/p>\nThe full list of Jubilee partners include Burberry, Mo\u00ebt & Chandon, M&S and St James\u2019s House and Pageant Partners include Waitrose, John Lewis, Air Partner, Boodles, Bloomberg, Cadbury, Cadogan, Endava, Fortnum & Mason, McDonald\u2019s, Meta, Sotheby\u2019s, Waitrose & John Lewis and Whispering Angel.<\/p>\n
\u201cMoments of genuine celebration have been rare in the last two years and the Platinum Jubilee Pageant is a once in a lifetime chance for us to come together \u2013 across the nation and the Commonwealth \u2013 and recognise the remarkable reign of Her Majesty The Queen,\u201d commented M&S brand marketing director, Sharry Cramond.<\/p>\n
Customer directors for both John Lewis and Waitrose, Claire Pointon and Martin George also spoke of their involvement, saying: \u201cOn behalf of John Lewis and Waitrose, we are honoured to be an official partner of the Platinum Jubilee Pageant.<\/p>\n
\u201cWe are very proud of the Royal Warrants we hold at Waitrose and are very much looking forward to being part of this hugely exciting celebration.\u201d<\/p>\n
Waitrose has also exclusively partnered with Buckingham Palace Gin and Mo\u00ebt & Chandon<\/a> to offer limited edition bottles to celebrate the Jubilee weekend. The Buckingham Palace Gin (\u00a340) was created using hand-picked botanicals from Buckingham Palace\u2019s garden which were then combined to create the \u2018unique\u2019 gin.<\/p>\n READ MORE:\u00a0Waitrose partners with Buckingham Palace Gin and Mo\u00ebt for Jubilee<\/a><\/strong><\/p>\n To promote Jubilee spending, Tesco has launched a limited-edition Jubilee Card, which will be awarded to those nominated by their community<\/a> for being \u2018royally good\u2019, giving them \u00a3700 to spend in-store or online.<\/p>\n Shoppers can nominate candidates through the\u00a0Big 4 grocer\u2019s<\/a>\u00a0social channels, using the hashtag #TescoJubileeHeroes to outline why their chosen nominee deserves the \u2018crown\u2019<\/p>\n Discount retailer<\/a> Aldi has brought back its famous Kevin the Carrot toy to help celebrate the Jubilee, with a\u00a0selection of limited-edition celebratory royal characters based on the iconic carrot soft toy<\/a> will be launched instore and online later this week.<\/p>\n Additionally, Iceland has\u00a0partnered with community charity<\/a>\u00a0The Big Lunch for the street parties and celebrations <\/a>being held across the nation.<\/p>\n This marks the second year that the supermarket<\/a>\u00a0has partnered with The Big Lunch, which is an annual get together run by the Eden Project charity.<\/p>\n Though not an official sponsor, Big 4 grocer<\/a> Morrisons has also chosen to honour the Queen ahead of the Platinum Jubilee celebrations, with the launch of its ‘Elizabeth’ sponge cake. <\/a>The Jubilee-themed creation follows the recipe of a Victoria Sponge, traditionally one of the most loved British cakes, which is also a royal favourite. Apparently.<\/p>\n According to the grocer, the\u00a0Duchess of Cornwall recently shared her preferred recipe<\/a>, which involved toppings such as jam and cream spread on sponges and topped with berries.<\/p>\n Nisa on the other hand has launched a variety of deals for its partners to help drive sales ahead of the Jubilee celebrations.<\/p>\n READ MORE:\u00a0Heinz Salad Queen: Sauces get royal Jubilee makeover<\/a><\/strong><\/p>\n Heinz Salad Cream and HP Sauce are both receiving royal makeovers to mark the historic event. Food giant\u00a0Heinz is releasing limited-edition bottles of its most popular sauces <\/a>which will be labelled \u2018HM Sauce\u2019 and \u2018Heinz Salad Queen\u2019 to celebrate the monarch\u2019s 70th<\/sup> year of reigning.<\/p>\n Another collaboration has seen wine producer<\/a>\u00a0Virgin wines and East Sussex vineyard<\/a> Henners coming together to release a\u00a0limited edition Platinum Jubilee Sparkling Brut. The partnership will result in \u00a0500 bottles of exclusive, sparkling wine<\/a> which uses a classic champagne blend of grapes, Chardonnay, Pinot Noir and Pinot Meunier.<\/p>\n \u201cThis has been a real passion-project for the whole team at Virgin Wines. It was important to us that we had the best possible wine to offer, whilst keeping it relevant to the occasion, which is why we opted for an English sparkling,\u201d wine buyer Sophie Lord explained.<\/p>\n The Jubilee Pageant\u2019s official wine Whispering Angel<\/a> have released limited-edition bottles\u00a0featuring the \u201cJubilee Pageant logo adorning an embossed, platinum-shaded Whispering Angel label.\u201d<\/p>\n Sacha Lichine, who launched the Whispering Angel brand in 2006, said the limited edition bottles were \u201cinspired in part by the strong connection between the United Kingdom and\u00a0France<\/a>, so it seems fitting that they are being recognised and included alongside so many revered British companies and brands also partnering for the Queen\u2019s Platinum celebration.\u201d<\/p>\n READ MORE:\u00a0Virgin Wines unveils Platinum Jubilee sparkling wine<\/a><\/strong><\/p>\n Cadbury\u2019s<\/a> will also launching Jubilee-themed collectable tins of Roses, while yoghurt brand, <\/a>Tims Dairy, has partnered with Tiptree jam owner Wilkin & Sons to create a new limited-edition yoghurt. The Strawberry Royale Greek-style yoghurt was launched in March at Waitrose and Ocado.<\/p>\n To bring some royalty-inspired artistic flare to the mix, Proper Snacks<\/a> have partnered with artist and graphic designer Little Fish to create a royal portrait with the iconic Propercorn packaging.<\/p>\n The snack company has put a playful spin on a renaissance painting of Mrs. Thomas Scott Jackson by George Romney, using its Sweet & Salty pack design – to encourage shoppers to “snack like a queen”.<\/p>\n The slogan comes with a social media competition, offering winners 6 months worth of snacks by tagging @proper<\/a> along with a picture of how they \u2018Snack Like a Queen\u2019 on the full Proper Snacks range.<\/p>\n Wine retailer<\/a> Majestic will also be selling a limited edition Cotswolds Platinum Jubilee Gin<\/a>\u00a0inspired by the traditional British dessert Eton Mess.<\/p>\n The alcoholic treat which contains 46% ABV boasts bursts of \u201cstrawberry, raspberry & Madagascan vanilla\u201d alongside notes of \u201ccitrus and pink pepper\u201d.<\/a><\/p>\n Adding to the festivities is Fox\u2019s new range of sweets to celebrate \u201cGreat British\u201d puddings in June. The UK\u2019s most popular hard boiled sweet brand\u2019s<\/a>\u00a0limited edition collection includes four iconic British flavours: Jelly and Custard, Peach Melba, Lemon Meringue Tart \u2013 and a \u201ctantalising mystery flavour\u201d.<\/a><\/p>\n The full list of Jubilee partners include Burberry, Mo\u00ebt & Chandon, M&S and St James\u2019s House and Pageant Partners include Waitrose, John Lewis, Air Partner, Boodles, Bloomberg, Cadbury, Cadogan, Endava, Fortnum & Mason, McDonald\u2019s, Meta, Sotheby\u2019s, Waitrose & John Lewis and Whispering Angel.<\/p>\n<\/p>\nFMCG brands get Royal makeovers<\/strong><\/h3>\n
<\/p>\n<\/p>\n