{"id":28917,"date":"2022-03-16T15:38:00","date_gmt":"2022-03-16T15:38:00","guid":{"rendered":"https:\/\/www.grocerygazette.co.uk\/?p=28917"},"modified":"2022-03-17T10:01:54","modified_gmt":"2022-03-17T10:01:54","slug":"vfc-challenges-meat-industry","status":"publish","type":"post","link":"https:\/\/www.grocerygazette.co.uk\/2022\/03\/16\/vfc-challenges-meat-industry\/","title":{"rendered":"VFC urges meat industry to &#8216;come clean and then clean up&#8217;"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<a href=\"https:\/\/vfcfoods.com\/\" target=\"_blank\" rel=\"noopener\">Plant-based brand<\/a> VFC has challenged the meat industry to \u201ccome clean\u201d after its meat-free range outperformed its meat equivalent across every environmental metric.<\/p>\n<p>The assessment was conducted by Mondra, a business that analyses the environmental performance of supply chains. It compared VFC\u2019s popular vegan friend chick*n fillets with generic meat-based southern fried chicken fillets.<\/p>\n<p>It discovered gram for gram, the meat product has twice the impact on climate breakdown, uses 24 times as much fresh water and has a 20 times greater impact on biodiversity.<\/p>\n<p>In addition,\u00a0 Mondra claimed that if the entire meat-eating population of the UK ate VFC fillets instead of its meat counterpart for just one meal per week for one year, emissions equivalent to a car driving 73.2 million miles would be saved.<\/p>\n<p style=\"text-align: center;\"><strong>READ MORE:\u00a0<a href=\"https:\/\/www.grocerygazette.co.uk\/2022\/01\/20\/vfc-foods-secures-7-5m-in-seed-round\/\">VFC foods secures \u00a37.5m in seed round<\/a><\/strong><\/p>\n<p>\u201cWe created VFC specifically to spare the lives of animals, but, as an ethical company, we also wanted to understand how our products impact the planet,\u201d VFC\u2019s co-founder Matthew Glover said.<\/p>\n<p>\u201cWe know that the meat industry is causing significant and widespread damage to our climate, waterways, wild spaces and wild animal populations.<\/p>\n<p>\u201cTheir commitments so far amount to little more than tinkering with the existing system, and that\u2019s not good enough. We need these companies to be honest about their impacts, and then to expand their investment in, and their production and promotion of, meat-free foods.\u201d<\/p>\n<p style=\"text-align: center;\"><em><strong><a href=\"https:\/\/www.grocerygazette.co.uk\/subscribe-to-newsletter\/\" data-ol-has-click-handler=\"\">Click here to sign up to Grocery Gazette\u2019s free daily email newsletter<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VFC challenged the meat industry to \u201ccome clean and then clean up\u201d after an independent impact assessment proved that VFC&#8217;s products&#8230;<\/p>\n","protected":false},"author":47,"featured_media":28918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3926,3934,4869,4871],"tags":[3946,816,83,2127,6500],"_links":{"self":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/28917"}],"collection":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/comments?post=28917"}],"version-history":[{"count":4,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/28917\/revisions"}],"predecessor-version":[{"id":28924,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/28917\/revisions\/28924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media\/28918"}],"wp:attachment":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media?parent=28917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/categories?post=28917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/tags?post=28917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}