{"id":27509,"date":"2022-02-18T11:12:07","date_gmt":"2022-02-18T11:12:07","guid":{"rendered":"https:\/\/www.grocerygazette.co.uk\/?p=27509"},"modified":"2022-02-18T12:27:56","modified_gmt":"2022-02-18T12:27:56","slug":"gluten-free-brand-enters-uk-fresh-bread-market","status":"publish","type":"post","link":"https:\/\/www.grocerygazette.co.uk\/2022\/02\/18\/gluten-free-brand-enters-uk-fresh-bread-market\/","title":{"rendered":"Gluten-free brand enters UK fresh bread market"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nGluten-free manufacturer Dr. Sch\u00e4r has entered the fresh bread market after snapping up Glasgow-based GDR Food Technology for an undisclosed sum.<\/p>\n<p>The acquisition of GDR Food Technology &#8211; which makes allergen-free, fresh bread &#8211; represents <a href=\"https:\/\/www.drschaer.com\/\" target=\"_blank\" rel=\"noopener\">Dr. Sch\u00e4r<\/a> first UK production plant and its first step in the fresh bread sector in the country.<\/p>\n<p>Dr. Sch\u00e4r\u2019s managing director Bradley Grimshaw said the move will \u201csignificantly boost\u201d its presence in the Uk and extend its reach within the gluten-free bread category.<\/p>\n<p>\u201cWe can now facilitate the launch of fresh bakery products to complement the current assortment and support us in our strategic objective of bakery leadership,\u201d he said.<\/p>\n<p style=\"text-align: center;\"><strong>READ MORE:\u00a0<a href=\"https:\/\/www.grocerygazette.co.uk\/2021\/11\/22\/bread-prices-could-surge-by-20-as-price-of-wheat-hits-9-year-high\/\">Bread prices could surge by 20% as price of wheat hits 9 year high<\/a><\/strong><\/p>\n<p>\u201cWe know that more and more consumers are seeking products free-from allergens to meet their dietary and lifestyle needs.<\/p>\n<p>\u201cOur partnership with GDR will enable us to further tap into this growing demand.<\/p>\n<p>\u201cThis deal is the first of its kind for us. It presents an exciting opportunity to get into the fresh bread market and fuels our vision of being recognised by all customers and consumers as the No. 1 brand in gluten-free.\u201d<\/p>\n<p>GDR\u2019s workforce will remain in place, led by founder Ronnie Stebbings, who will retain his role as managing director.<\/p>\n<p>Stebbings added: \u201cThis is incredible news for us and we are tremendously excited to be part of the Dr. Sch\u00e4r group.<\/p>\n<p>\u201cThe company has led the way in the gluten-free sector, delighting shoppers with their high quality, delicious, safe and guaranteed products for years, and we can\u2019t wait to be a part of the future success journey of Dr. Sch\u00e4r UK.\u201d<\/p>\n<p style=\"text-align: center;\"><em><strong><a href=\"https:\/\/www.grocerygazette.co.uk\/subscribe-to-newsletter\/\" data-ol-has-click-handler=\"\">Click here to sign up to Grocery Gazette\u2019s free daily email newsletter<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gluten-free manufacturer Dr. Sch\u00e4r has entered the fresh bread market after snapping up Glasgow-based GDR Food Technology for an undisclosed sum.<\/p>\n","protected":false},"author":47,"featured_media":27512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,3926,4869],"tags":[8267,7395,8265,8266,5027,8268],"_links":{"self":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/27509"}],"collection":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/comments?post=27509"}],"version-history":[{"count":2,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/27509\/revisions"}],"predecessor-version":[{"id":27514,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/27509\/revisions\/27514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media\/27512"}],"wp:attachment":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media?parent=27509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/categories?post=27509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/tags?post=27509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}