{"id":22646,"date":"2021-10-26T10:47:42","date_gmt":"2021-10-26T10:47:42","guid":{"rendered":"https:\/\/www.grocerygazette.co.uk\/?p=22646"},"modified":"2021-10-27T07:59:45","modified_gmt":"2021-10-27T07:59:45","slug":"tetley-2m-slumping","status":"publish","type":"post","link":"https:\/\/www.grocerygazette.co.uk\/2021\/10\/26\/tetley-2m-slumping\/","title":{"rendered":"Tetley hoping \u00a32m campaign revives slumping sales"},"content":{"rendered":"
The company hopes the \u00a32.5 million campaign – which \u201ccelebrates the love we have for tea, and all the different ways we enjoy it\u201d – <\/span>will reverse its plummeting supermarket sales.<\/span><\/p>\n According to NielsenIQ, the brand\u2019s value dropped by \u00a34.8 million in the 52 weeks to June 19.<\/span><\/p>\n However, Tetley category development director Kieran Bridges questioned this 5.2 per cent decline.<\/span><\/p>\n READ MORE:\u00a0US & Asian companies team up in race for PG Tips<\/a><\/strong><\/p>\n The brand has \u201cincreased presence in channels that we don\u2019t believe this cut of Nielsen are measuring\u201d, he told <\/span>The Grocer<\/span><\/i><\/a>.<\/span><\/p>\n Bridges continued: \u201cIf we compare current sales to pre-pandemic volumes, then value sales of Tetley are 0.6 per cent down.\u00a0<\/span><\/p>\n \u201cThe picture shows that we\u2019re annualising a strong period of sales when people bought more Tetley to see them through the difficult at home days.\u201d<\/span><\/p>\n Tea rival Twinings also launched a marketing campaign this month after its value plunged by \u00a34.2 million last year.<\/span><\/p>\n
\nTetley is set on \u201creclaiming the throne of Britain\u2019s most-loved tea\u201d with a multi-million advertising blitz.<\/span><\/p>\n