{"id":22646,"date":"2021-10-26T10:47:42","date_gmt":"2021-10-26T10:47:42","guid":{"rendered":"https:\/\/www.grocerygazette.co.uk\/?p=22646"},"modified":"2021-10-27T07:59:45","modified_gmt":"2021-10-27T07:59:45","slug":"tetley-2m-slumping","status":"publish","type":"post","link":"https:\/\/www.grocerygazette.co.uk\/2021\/10\/26\/tetley-2m-slumping\/","title":{"rendered":"Tetley hoping \u00a32m campaign revives slumping sales"},"content":{"rendered":"


\nTetley is set on \u201creclaiming the throne of Britain\u2019s most-loved tea\u201d with a multi-million advertising blitz.<\/span><\/p>\n

The company hopes the \u00a32.5 million campaign – which \u201ccelebrates the love we have for tea, and all the different ways we enjoy it\u201d – <\/span>will reverse its plummeting supermarket sales.<\/span><\/p>\n

According to NielsenIQ, the brand\u2019s value dropped by \u00a34.8 million in the 52 weeks to June 19.<\/span><\/p>\n

However, Tetley category development director Kieran Bridges questioned this 5.2 per cent decline.<\/span><\/p>\n

READ MORE:\u00a0US & Asian companies team up in race for PG Tips<\/a><\/strong><\/p>\n

The brand has \u201cincreased presence in channels that we don\u2019t believe this cut of Nielsen are measuring\u201d, he told <\/span>The Grocer<\/span><\/i><\/a>.<\/span><\/p>\n

Bridges continued: \u201cIf we compare current sales to pre-pandemic volumes, then value sales of Tetley are 0.6 per cent down.\u00a0<\/span><\/p>\n

\u201cThe picture shows that we\u2019re annualising a strong period of sales when people bought more Tetley to see them through the difficult at home days.\u201d<\/span><\/p>\n

Tea rival Twinings also launched a marketing campaign this month after its value plunged by \u00a34.2 million last year.<\/span><\/p>\n

In July, Unilever announced plans to sell off its \u20ac2 billion tea business, which includes brands like PG Tips.<\/span><\/p>\n

Click here to sign up to Grocery Gazette\u2019s free daily email newsletter<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Tetley is set on \u201creclaiming the throne of Britain\u2019s most-loved tea\u201d with a multi-million advertising blitz.<\/p>\n","protected":false},"author":62,"featured_media":22647,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,3926,4872],"tags":[387,4059,6874,1211,4908,5915,1381,6872,6871,6873,3482],"_links":{"self":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/22646"}],"collection":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/comments?post=22646"}],"version-history":[{"count":3,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/22646\/revisions"}],"predecessor-version":[{"id":22650,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/22646\/revisions\/22650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media\/22647"}],"wp:attachment":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media?parent=22646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/categories?post=22646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/tags?post=22646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}