{"id":22073,"date":"2021-10-13T15:08:08","date_gmt":"2021-10-13T15:08:08","guid":{"rendered":"https:\/\/www.grocerygazette.co.uk\/?p=22073"},"modified":"2021-10-14T09:08:54","modified_gmt":"2021-10-14T09:08:54","slug":"bisto-unveils-first-tv-advert-in-six-years","status":"publish","type":"post","link":"https:\/\/www.grocerygazette.co.uk\/2021\/10\/13\/bisto-unveils-first-tv-advert-in-six-years\/","title":{"rendered":"Bisto unveils first TV advert in six years"},"content":{"rendered":"


\nBisto\u00a0has launched\u00a0its first TV advert in six years, with a\u00a0\u00a34 million\u00a0campaign\u00a0to air\u00a0on Channel 4\u00a0during The Great British Bake-Off.\u00a0<\/span>\u00a0<\/span><\/p>\n

The\u00a0advert\u00a0is set to \u201cdrive relevancy among a new generation of consumers\u201d and\u00a0draw consumer interest in the brand over the countdown to the Christmas season.\u00a0<\/span>\u00a0<\/span><\/p>\n

Alongside The Great British Bake Off, the campaign is also set to feature a partnership with Global Radio.\u00a0<\/span>\u00a0<\/span><\/p>\n

The advertisement will air from October 12 2021 until March 2022 in an effort to \u201ccontinue momentum after a strong sales year.\u201d<\/span>\u00a0<\/span><\/p>\n

READ MORE:\u00a0Ribena Sparkling unveils Channel 4 partnership<\/a><\/strong><\/p>\n

The business reports that it grew 30.8 per cent over 2020, which it attributes to its\u00a0Bisto\u00a0Best range,\u00a0and said that it aims to boost its brand awareness as the winter approaches.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cOur latest campaign will help us continue to strengthen brand perceptions among new and existing\u00a0shoppers, whilst delivering relevancy and consideration of\u00a0Bisto\u00a0Best for a broader range of meals particularly among a new generation of gravy consumers,\u201d\u00a0Bisto\u00a0marketing controller Savan Sabharwal said.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cBy hero-ing\u00a0Bisto\u00a0Best within our TV creative, we\u2019re helping to encourage shoppers to experience our more premium offering \u2013 driving category growth and additional basket spend.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Click here to sign up to Grocery Gazette\u2019s free daily email newsletter<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Bisto\u00a0has launched\u00a0its first TV advert in six years, with a\u00a0\u00a34 million\u00a0campaign\u00a0to air\u00a0on Channel 4\u00a0during The Great British Bake-Off.\u00a0\u00a0<\/p>\n","protected":false},"author":62,"featured_media":22075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4872],"tags":[2226,4263,6606,6608,6607,6073,1211,6609],"_links":{"self":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/22073"}],"collection":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/comments?post=22073"}],"version-history":[{"count":1,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/22073\/revisions"}],"predecessor-version":[{"id":22076,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/22073\/revisions\/22076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media\/22075"}],"wp:attachment":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media?parent=22073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/categories?post=22073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/tags?post=22073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}