{"id":22073,"date":"2021-10-13T15:08:08","date_gmt":"2021-10-13T15:08:08","guid":{"rendered":"https:\/\/www.grocerygazette.co.uk\/?p=22073"},"modified":"2021-10-14T09:08:54","modified_gmt":"2021-10-14T09:08:54","slug":"bisto-unveils-first-tv-advert-in-six-years","status":"publish","type":"post","link":"https:\/\/www.grocerygazette.co.uk\/2021\/10\/13\/bisto-unveils-first-tv-advert-in-six-years\/","title":{"rendered":"Bisto unveils first TV advert in six years"},"content":{"rendered":"
The\u00a0advert\u00a0is set to \u201cdrive relevancy among a new generation of consumers\u201d and\u00a0draw consumer interest in the brand over the countdown to the Christmas season.\u00a0<\/span>\u00a0<\/span><\/p>\n Alongside The Great British Bake Off, the campaign is also set to feature a partnership with Global Radio.\u00a0<\/span>\u00a0<\/span><\/p>\n The advertisement will air from October 12 2021 until March 2022 in an effort to \u201ccontinue momentum after a strong sales year.\u201d<\/span>\u00a0<\/span><\/p>\n
\nBisto\u00a0has launched\u00a0its first TV advert in six years, with a\u00a0\u00a34 million\u00a0campaign\u00a0to air\u00a0on Channel 4\u00a0during The Great British Bake-Off.\u00a0<\/span>\u00a0<\/span><\/p>\n