Plant-based recipe kit company Grubby has acquired the exclusive rights to the recipes and manufacturing methods for the entire product range of frozen ready meal brand Allplants.

Allplants was placed into administration on 22 November. The frozen ready meal challenger brand’s range of meals, desserts, breakfast pots and side dishes will now make a comeback under the Grubby brand. They will be available in both retail and direct-to-consumer (D2C) channels.

Over the past four months, joint administrators at Interpath have been seeking buyers for the assets of Allplants. Plants – founded by Ella and Matthew Mills – purchased the Allplants brand assets and customer data, but the product recipes were not part of the deal.

Grubby founder Martin Holden-White said: “We see this acquisition as a fantastic opportunity to bring these much-loved products back to life for customers across both D2C and retail, while honouring the incredible work Jonathan Petrides and his team did in developing them.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

“Bringing this offer into the Grubby ecosystem makes perfect sense, as we know our customers want more plant-based options beyond dinner and it continues our collective mission to make plant-based eating more convenient, accessible, and delicious.”

Grubby is currently in discussions with manufacturing partners to help produce the range, as part of the plans to reintroduce it to the market. The company said it welcomes potential partners who share its B Corp values to collaborate on bringing the products back to UK consumers.

Holden-White added: “Desserts and breakfast pot options have already proven popular on our growing Grubby Marketplace offer online, making the products developed by Allplants a seamless addition.”

“This acquisition forms part of our growth strategy to offer convenient, high-quality solutions across all meal occasions, solidifying Grubby as the go-to brand for plant-based meals—and everything in between.”