Dash splashes ‘biggest campaign to date’ across underground

Dash has launched its biggest out-of-home campaign to date, as it aims to educate consumers “that you don’t need sweeteners or sugar to make a great-tasting drink”.

The wonky fruit-infused drink brand‘s new tagline, ‘Finally, a drink to feel good about’, is to be splashed across the London Underground in large format OOH screens and set to reach 10 million people.

Showcased across paid social, digital marketing, and organic social, the campaign will also be supported by national sampling, seeing the distribution of 150,000 cans across London, Bristol, Brighton and Manchester.


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Dash co-founder Jack Scott said: “We are so excited to see the launch of our biggest OOH campaign to date. The campaign is yet another step forward in our mission to educate consumers that you don’t need sweeteners or sugar to make a great-tasting drink.”

“We hope it serves as a reminder to commuters craving something cold and delicious this summer to quench their thirst, to choose a drink that not only tastes good, but also makes us proud of our choices.”

The new campaign comes as the brand has shaken up its portfolio in recent months, with the introduction of a new Orange flavour in time for summer.

Earlier this year, Dash also relaunched it’s Grapefruit flavour as a permanent product, following popular consumer demand after its successful limited edition run the previous summer.

FMCGMarketingNews

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