Tesco’s ‘voice of the checkout’ TikTok competition is a social media win

Tesco has launched a ‘voice of the checkout’ competition across social media platform TikTok, calling for customers to enter for the chance to become the new voice of Tesco self-checkout tills.

The competition was announced on Tesco’s TikTok page yesterday morning; its first post on the popular video-based social media platform.

The competition – which has been shared using the hashtag #TescoVoiceOfCheckout has already captured the attention of TikTok’s users. The supermarket giant’s TikTok page has already accrued more than 83,000 followers at the time of writing, while the post itself has been watched more than 900,000 times.

In the video, a filtered face on a self-checkout screen explains how to enter – consumers simply: “Audition to become the new voice of Tesco checkouts by duetting with me & including #TescoVoiceOfCheckout. You could win 10,000 Clubcard points.”

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As part of the duet the face asks a series of five questions such as “why do you think you’ve got what it takes” and “what noise do I make when you scan something” – leaving space for entrants to fill in the gaps with their own sound effects and comments.

According to the official competition rules, the entries will be judged by how well they deomonstrate clarity (35%), enthusiasm (25%), expressiveness (20%) and fun (20%).

Thousands of audition videos have already been sent in using the hashtag – which has been viewed 4.4m times.

The competition closes just before midnight on Wednesday 5 October.

@tesco Audition to become the new voice of Tesco checkouts by duetting with me & including #TescoVoiceOfCheckout. ♬ original sound – Tesco

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