Drinks giant Britvic has announced two internal appointments to strengthen its commercial teams.
As a result, Ben Parker has been promoted to GB commercial director for retail with his new role spanning grocery and convenience, while Dino Labbate has been appointed commercial director of hospitality.
Parker has been with the company for coming up to six years, having previously held the position of at home commercial director following experience as the lead on the Tesco / Booker account.
Whereas, Labbate joined Britvic as an account director in 2018, working with Big 4 grocers Sainsbury’s and Morrisons, before heading up the Tesco and Booker relationship.
READ MORE: Britvic names Elly Tomlins as new chief people officer
“Under Ben’s leadership in his former role, Britvic has gone from strength to strength within grocery, particularly at a time when the Covid-19 pandemic has increased challenges and a great deal of problem solving and quick-thinking has been required,” Britvic managing director Paul Graham said.
“His skills now see him take on the convenience channel as GB commercial director for Retail, helping Britvic continue to grow in this sector and navigate the changing landscape.”
Graham added: “As the hospitality sector regains its stride, I have no doubt Dino will lead the channel with the skill and acumen he is known for, using the knowledge from his previous roles to create growth for Britvic and our hospitality partners alike.
“From unlocking opportunity for our latest dispense innovations, to expanding brands such as Plenish and Aqua Libra within the channel, Dino will be focussed on maintaining our soft drinks leadership and expanding our footprint.”
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