Asda has revealed its plans to expand its kiosk deal with cake retailer Cake Box, which will see 10 new kiosks will be open in the Big 4 grocer‘s sites during the year.
The move follows the cake retailer revealing a jump in sales by around 50% for the year to March, after it was buoyed by strong momentum over the last six months.
It highlighted that sales over the 10 months to March, excluding the period of full closures, increased by about 32%, with franchisees reporting 12% like-for-like growth.
“We have delivered another record performance for the year, demonstrating the continuing appeal of our customer and franchisee proposition,” Cake Box co-founder and CEO Sukh Chamdal said.
Chamdal added that online delivery and click and collect options helped support growth, with franchisees reporting a 41% jump in online trade over the 12 months to March.
“Our strategy to reach customers across the UK is starting to deliver,” he added.
“This is thanks to the dedication, determination and commitment of the exceptional entrepreneurs in our Cake Box family, which continues to grow, providing opportunities for entrepreneurs, creating jobs and providing delicious, fresh cream cakes up and down the country.
“With a strengthened team and investment in our operations and processes, we have all the right ingredients to continue to sustainably grow the Cake Box customer base, brand and family.”