Aldi has revealed its “Grow with Aldi” supplier competition will be televised as a Channel 4 reality series, later this year.
“Grow With Aldi” is set to become a six-part series, each standing at an hour long. Each episode will feature a winner, who will be awarded a contract to supply the discount retailer’s stores.
The move to turn the concept into a show comes after Aldi advertised its supplier competition in February.
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It has renewed its calls to recruit competitors in time for the deadline which has been extended to 10 April.
All shortlisted entrant will fall under six categories of dairy, free from, confectionery, bakery, frozen and alcohol.
After 36 applicants have been shortlisted, a panel of Aldi judges will deliberate on the final six winners, one for each category – whose products will be launched nationwide as “Specialbuys”.
“From entrepreneurial farmers with flair in the kitchen to tabletop businesses that are going from strength to strength, we can’t wait to see the best of British food and drink producers. To be able to offer a platform to showcase new food and drink products to the nation is incredibly exciting,” Aldi UK buying MD Julie Ashfield said.
Channel 4 factual senior commissioning editor Anna Miralis added: “This is an incredible opportunity for Britain’s food suppliers and manufacturers to think big, be creative and pitch in their ideas”
“I’ll be extremely excited to see them explain why their product should be awarded this potentially lucrative contract that may well have game-changing opportunities for them.”
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