‘Grow with Aldi’ supplier competition to become TV series

Aldi has revealed its “Grow with Aldi” supplier competition will be televised as a Channel 4 reality series, later this year.

“Grow With Aldi” is set to become a six-part series, each standing at an hour long. Each episode will feature a winner, who will be awarded a contract to supply the discount retailer’s stores.

The move to turn the concept into a show comes after Aldi advertised its supplier competition in February.

READ MORE: Aldi to donate 250,000 meals over Easter

It has renewed its calls to recruit competitors in time for the deadline which has been extended to 10 April.

All shortlisted entrant will fall under six categories of dairy, free from, confectionery, bakery, frozen and alcohol.

After 36 applicants have been shortlisted, a panel of Aldi judges will deliberate on the final six winners, one for each category – whose products will be launched nationwide as “Specialbuys”.

“From entrepreneurial farmers with flair in the kitchen to tabletop businesses that are going from strength to strength, we can’t wait to see the best of British food and drink producers. To be able to offer a platform to showcase new food and drink products to the nation is incredibly exciting,” Aldi UK buying MD Julie Ashfield said.

Channel 4 factual senior commissioning editor Anna Miralis added: “This is an incredible opportunity for Britain’s food suppliers and manufacturers to think big, be creative and pitch in their ideas”

“I’ll be extremely excited to see them explain why their product should be awarded this potentially lucrative contract that may well have game-changing opportunities for them.”

Click here to sign up to Grocery Gazette’s free daily email newsletter



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.