Tesco has begun supporting Ukrainian refugees by providing food, water and other emergency relief supplies to civilians who have escaped to neighbouring countries.
The Big 4 grocer has used its distribution centres in Budapest, Bratislava and Prague to network its support over the region.
Co-ordination efforts have also extended to food banks in Hungary, Slovakia and the Czech Republic to provide food aid to Ukrainian families.
Tesco has already donated truckloads of food, water and other hygiene products including nappies and clothing for children.
The retailer has also removed all charges for UK customers wanting to contact family and friends in Ukraine via Tesco Mobile.
The news comes after Russia has attacked key Ukrainian cities as the war escalates with military conflict continuing for the seventh day in a row.
“Clearly more will be required but great to see the Tesco teams, with our long-term partner food banks in each country kicking into action so quickly,” said Tesco Central Europe chief executive Matt Simister.
“Steered by the Red Cross, our initial donations have been food, water, hygiene products and clothing, but our humanitarian aid will evolve with the needs of those impacted/displaced. Unfortunately, there is lots more to do.”
However, the aid for refugees comes as the UK Home Office continues to restrict entry to Ukrainians fleeing war.
Unlike other European states, the UK has denied a visa waiver for refugees and will only allow Ukrainians who have a family member who is British or a Ukrainian settler to apply for a visa.