Sainsbury’s has secured a nationwide listing of Spanish beer, Estrella Galicia, which is set to launch in 336 stores across the UK.
The listing is expected to showcase Estrella’s new brand identity and sustainable packing through 4x330ml packs, retailing £5 and 660ml bottles selling for £2.25, respectively.
The new sustainability measures adopted include a 12% reduction in bottle glass, reducing waste throughout the production process by almost 10,000 tons each year.
Additionally, the new packaging features FSC-certified paper labels and the cardboard packing is expected to be 100% recyclable and created from cardboard waste generated in the brewery.
READ MORE: Asda selling beer on tap in sustainability push
As a result, Estrella Galicia’s new design is intended to be more environmentally friendly with its reduced carbon footprint.
“We’re pleased to bring this sustainable product to market and launch our new visual brand identity through our nationwide listing with Sainsbury’s,” Estrella’s UK & Ireland direct Mark Johnson said.
“We’re aligned with Sainsbury’s Plan for Better and believe our sustainability credentials, such as being a Carbon Neutral organisation, will resonate with the Sainsbury’s customer.”
“Our modernised look and feel will give better shelf standout and we’ve created a more cohesive brand identity for the consumer, increasing our brand awareness and easing the consumer journey to purchase.”
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