Grocery shoppers will start looking for bargains next year after “overspending” at Christmas, a market research company has said.
According to IGD, two-thirds of people plan to “splash out on food” over the festive season.
However, 85 per cent believe food prices will increase in 2022, while 29 per cent expect items to get “much more expensive”.
It comes after food inflation hit its highest point since November 2020, more than doubling in the space of a month.
Three in 10 expect to be worse off next year, although shoppers were slightly more optimistic than in October.
“Following the bleak picture… painted last month, it’s refreshing to see a slightly brighter outlook as we head into the festive period,” ShopperVista head of insight Rhian Thomas said.
“However, it’s unfortunately not a longer-term story of Christmas cheer.
“We expect shoppers to increase their focus on saving money at the start of 2022, to make up for any overspending at Christmas.”