Waitrose reports surge in spirit sales

Waitrose has reported a surge in spirit sales post-lockdown.  

The retailer reported a 148 per cent increase in Aperol spirit sales, alongside a 4805 increase in Pampelle Grapefruit Aperitif sales.  

It added that Martini products have seen a spike in interest, with Martini Extra Dry Vermouth sales increasing by 33 per cent, Martini Rosso Vermouth by 10 per cent and Martini Fiero Aperitif by 19 per cent, respectively.  

READ MORE: Waitrose and John Lewis to slash 1000 jobs

Sales of other popular alcoholic drinks include Kahlúa Coffee Liqueur seeing a 51 per cent increase and Pimm’s No 1 cup reporting a 105 per cent rise.    

Waitrose said the sale of popular after-work drinks has increased as customers enjoy the summer weather and the work-from-home environment. 

“With many of us now spending our summer break closer to home, we’re seeing strong demand for ‘summer type serves’ which are quick and easy to do,” Waitrose spirit buyer John Vine said.  

“Our customers are looking for ways to end their working day while they’re still working from home and mixing up some delicious sundowners before dinner had driver sales of aperitifs in recent weeks.” 

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