Spar Denmark rolls out Too Good To Go partnership nationwide

Spar Denmark has rolled out its Too Good To Go partnership nationwide, in a bid to cut food waste by up to 144 tonnes a year.

The move follows a successful trial which was launched in 29 stores and following positive feedback from retailers and shoppers, the agreement will now be expanded across Denmark.

The international partnership aims to help reduce food waste by allowing shoppers to order food nearing its sell-by date from Spar branches at a reduced cost.

READ MORE: Spar UK launches new virtual event

With over 130 SPAR stores in Denmark, there is potential to save more than 144 tonnes of food waste per year, corresponding to 361 tonnes of CO2, according to the company.

“Customers have welcomed the idea in our test stores. We look forward to, together with consumers, saving many more meals throughout the country,” Spar chain director Esben Keller said.

The Too Good To Go app is expected to be used in most SPAR stores across Denmark before the end of 2021.

“I am very happy and proud that we are now taking the fight against food waste to a whole new level in collaboration with SPAR. Before long, as many as 9000 European SPAR stores are likely to be in the app,” Too Good To Go country manager in Denmark, Heidi Boye added.

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