Grocery shoppers are now less likely to waste food than at the start of the pandemic, according to a survey by agricultural software company Proagrica.
Of the 1,000 adults surveyed, 63 per cent said they shop more and buy less than a year ago, to avoid throwing away unwanted or spoiled food.
Around 70 per cent said they were more likely to buy frozen food for the same reason.
Three-quarters said they would buy “ugly” fruit and vegetables, like Morrisons’ “Wonky” range.
When asked who was responsible for food waste, 42 per cent blamed consumers – double the number who pointed the finger at grocers.
“The UK, like many countries, faces a serious food waste challenge and this research shows that consumers are changing their shopping habits accordingly,” Proagrica managing director Graeme McCracken said.
“Even though many consumers feel it’s down to them to throw away less food, businesses in the food and agriculture industries need to do their part.
“They need to actively show they are working together to make their operational processes more transparent and more efficient.”
The survey also highlighted the growing numbers who want their food to be ethically-sourced, with 32 per cent taking factors like certification into account.
Seven in 10 customers said they tried to reduce “food miles” by buying local produce.
The news comes after several Southern Co-op stores announced they would sell out-of-date products for 20p to reduce food waste.
Experts believe that households waste over four million tonnes of food every year.